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Top Countries for Affiliate Marketing: Discover The Best Countries

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Whether you’re just starting with affiliate marketing or already are experienced in affiliate marketing, selecting the right country to target is very important step. It might be tempting to focus on the country your living in. This might even be a good practice since you probably are most familiar with this market and language. However, affiliate marketing is a global industry and not all countries are equal in terms of opportunities, regulations and market size.

In this article, I’ll share my insights in what I think are the best countries for affiliate marketing. Whether you’re new to affiliate marketing or a seasoned pro, by reading this article you’ll learn a lot on how to select the best country. So, Let’s get started!

Factors to Consider When Choosing a Country for Affiliate Marketing

Before we list the overall top countries for affiliate marketing, let’s get more insights in the factors to consider when choosing a country to target.

  1. Market Size: The market size is probably the most crucial factor when considering which country to target market for affiliate marketing. You want to target a country with a large population and high demand for the products or services you’re promoting.
  2. Competition: Next to the market size, the competition plays a large part in your chances of success as an affiliate marketeer. Countries with many established affiliates targeting the products or services you’re promoting might be much harder. However, you should not only consider the quantity of your competition but also the quality. A country with a few well established competitors might be harder than one with many low quality competitors.
  3. Regulations: Different countries have different regulation affect Affiliate marketing. These might be rules regarding privacy, affiliate link disclosure, giving financial advice, or a mandatory time to reconsider after a purchase. All of these do not only influence the methods you can use, but can also greatly affect your earnings. It is important to understand the rules, regulations and compliance requirements in your target country.
  4. Payment Options: Payment options vary by country and can impact your earnings as an affiliate marketer. Look for countries with payment options that are convenient for you and your target audience. The more convenient the payment options, the higher the chance of generating sales.
  5. Welfare: The welfare of countries varies greatly. For affiliate marketing it is more lucrative to target countries with a high welfare. Higher welfare does not only mean higher spendings but also higher commissions.
  6. Cultural Differences: Cultural differences can affect how successful your affiliate marketing campaigns are in a particular country. You’ll want to tailor your approach to fit the local culture and customs to maximize your chances of success. Make sure you know, or investigate in, the people that live in a country. Get to know their customs and know what thrives them, so you can adjust your methods to that.

Now that we’ve discussed the factors to consider, you should be able to create a sense whether a country would be a good target or not. We continue this article with listing countries that are a good target in general. Although this may vary greatly for persons with different backgrounds.

Top Countries for Affiliate Marketing

Your choice for the country to target should depend largely on your personal preferences. However, there are countries that are known to be good countries to target for affiliate marketing. These countries offer advantages like large market size, high commission rates, advance technology or beneficial government policies. Below we’ve listed nine of the best countries for affiliate marketing:

  1. United States: The United States is, by far, the largest and most lucrative market for affiliate marketing. The united states offers the highest commission compared to other countries, has a mature affiliate marketing industry and its citizens are very active online. The united states has tax treaties with many countries that can be beneficial depending on your country of residence. When targeting the U.S. make sure you adhere to the Federal Trade Commission (FTC) guidelines, which mean you should clearly disclose your affiliate link/relationships.
  2. United Kingdom: The UK is another attractive market for affiliate marketeers. Although the size of the market is smaller that the U.S., the United Kingdom is one of the largest markets of Europe. It has a strong economy and high consumer spending online. The UK has a well-established affiliate marketing industry, with many top affiliate networks, top merchants and high commission.
  3. Germany: Germany is the largest economy of Europe. The German consumers have a high purchasing power and are used to shopping online. Similar to other European countries, you should adhere to the European Union’s General Data Protection Regulation (GDPR). These state how you should handle the privacy and data of your visitors. The local language is German, but English is also well understood.
  4. France: France is another major market for affiliate marketing in Europe. The French are active online shoppers and are know for their appreciation of quality, luxury and branded products. There is a growing trend towards sustainability and ethical consumption among French consumers. This makes this market very attractive for these niches. French is the primary language, and the proficiency in foreign languages varies significantly among different groups of people.
  5. Spain: The Spanish e-commerce sector in Spain has been steadily growing over the past years. Spaniards have a high rate of mobile device usage and value trust an authenticity. When targeting, Spain make sure to build a relationship with your audience and publish your content in Spanish. Also, adhere to the GDPR guidelines.
  6. Australia: Australia is a relatively small market but has a strong economy with high consumer spending power. Combined with one of the highest rates of internet and social media usage globally, the Australian market should not be underestimated when it comes to affiliate marketing opportunities.
  7. Italy: Italy is a large and lucrative market for affiliate marketing. Although traditionally, Italy has lagged behind some European counterpart in digital adoption, the e-commerce industry is quickly growing. Furthermore, the competition in affiliate marketing is relatively low and Italy has a high level on consumer spending. Italian is the primary language, to be successful in affiliate marketing in Italy means fully localizing your content, considering linguistic nuances and cultural sensitivities.
  8. Japan: Japan is in many aspects a unique market for affiliate marketing. The tech-savvy population of Japan, has one of the highest rates of internet and smartphone usage. The e-commerce market is mature and sophisticated and building trust is crucial in this market. Make sure to not only translate your content, but fully localize it to reflect cultural nuances and societal norms. Influencers play a significant role in defined opinions and trend in Japan. Therefore, collaborating with influencers can be an effective way to enhance affiliate marketing efforts.
  9. Canada: Canada is a rapidly growing market for affiliate marketing. It offers a relative high commission, has a stable economy, high internet usage, and a supportive business environment. Canada’s population is quite divers, with a mix of cultures and languages, primarily English and French. This can be seen as either a challenge or an opportunity.

Tips for Affiliate Marketing in Foreign Countries

Expanding your affiliate marketing efforts into foreign countries can be a lucrative opportunity, but it also presents its own unique challenges. Here are some tips to help you when you decide participate in a foreign market:

1. Do Your Research

Before entering any foreign market, it’s important to do your research on the local culture, language, and consumer behavior. Consumers of different countries have different habits, preferences and needs. Product preference, payment methods and services expected all influence how well your affiliate strategy will work. What works well in one country may not work as well in another.

2. Understand Local Laws and Regulations

Each country has its own laws and regulations regarding digital marketing, including affiliate marketing. Look up the regulations regarding consumer protection, privacy, data protection, and advertising standards like affiliate link disclosure before launching any campaigns. Make sure you comply with all relevant laws and regulations to avoid any legal issues.

3. Partner with Affiliate Networks

Working with affiliate networks can help you establish credibility and overcome language and cultural barriers. Affiliate networks have already established relationships with local advertisers and can help you find and partner with the shops or brands you’d like to promote. Furthermore, they are accustomed to the local market and can help you adapt your marketing strategies to better fit the local audience.

Make sure to check out our list of affiliate programs per country. Here you can find which networks are active in which countries and what advertisers they allow you to promote.

4. Translate and Localize Your Content

If you’re targeting a foreign market, make sure you at least translate your content in the local language. But if you want to increase your changes of success, simply translating your content using Google translate isn’t enough. You’ll need to ensure your content is fully localized to reflect cultural nuance, idioms and local consumer behavior. Be mindful of cultural differences and sensitivities to avoid content the might be perceive as inappropriate or offensive.

5. Leverage Local Platforms and Channels

Different countries may have different local social media platforms or e-commerce sites. Familiarize yourself with these platforms and research how you content can fit to their formats and user behaviors. Also, partnering with local social media influencers can be a very effective way to gain credibility and tap into established audiences.


In conclusion, the best countries for affiliate marketing are those that have high welfare, a large population that is active online and relative little competition. The top countries on our list, including the United States, the United Kingdom, Germany, France and Spain, offer all of these advantages, making them attractive destinations for affiliate marketers.

However, it’s worth noting that these are not the only countries one can be successful in. There are opportunities for affiliate marketers in many other countries around the world. Depending on your background, another different country may be a better fit. By following the tips and strategies outlined in the articles on all-affiliates.com, affiliate marketers can succeed in any country, regardless of its ranking on our list.

When choosing a foreign market, make sure you are research its culture, language, behavior, laws and regulations. Adjust translate and localize your content accordingly and make use of already established partners like affiliate networks and influencers.

So, whether you are just starting out in affiliate marketing or are an experienced professional looking to expand your business, the key is to stay focused, stay motivated, and stay ahead of the curve. With the right approach and the right mindset, you can achieve success as an affiliate marketer in any country around the world.