The 5 Best Keyword Analysis Tools For Affiliate Marketing

1. Google Keyword Planner

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Google Keyword Planner is available as part of Google Ads.

Overview

Google Ads, formerly known as Google Adwords, is a powerful online advertising platform developed by Google. It allows businesses and individuals to advertise on Google’s search engine results pages (SERPs) and its extensive network of partner websites.

When advertising on the search engine results pages, you can choose which keywords you want your ad to be displayed on. The tool Google provides for this is the Google Keyword Planner. Although the Keyword Planner focuses on people running paid campaigns on Google Ads, this tool can also be used for keyword analysis in organic search. This tool shows you the average search volumes, trends in search volume, competition, and highest and lowest bids to be displayed on the SERP. The first two can be used to analyze how much traffic a keyword has, and the latter two show how much competition there is for a keyword.

Benefits

The Google Keyword Planner has everything a good keyword analysis tool should have. It allows you to analyze search volumes, trends in volume, and the competition on keywords. Furthermore, the Google Keyword Planner provides keyword ideas and variations based on your initial keywords, making it a very powerful tool for keyword research with information coming straight from the source.

The only disadvantage of the Google Keyword Planner is that the average monthly searches are less specific than those provided by other tools. Google displays the average monthly searches in quite broad ranges such as 100 – 1K, 1K – 10K, up to 100K – 1M, which still leaves quite some guesswork to be done.

Pricing

Google Keyword Planner is a free tool provided by Google.

Conclusion

The Google Keyword Planner is a great tool for doing keyword analysis. Although it has some limitations in search volume and the competition indicator is based on paid search, it provides tons of valuable information straight from the source. And the best part? It is completely free.

2. Mangools

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The various tools of Mangools are available here.

Overview

Mangools is a suite of user-friendly SEO tools. The suite contains tools to check SERPs, track your SERP ranking, get your backlinks, analyze your website’s SEO stats, and last but not least, a keyword research tool named KWFinder.

The KWFinder accurately shows you the number of searches for a keyword, the trend compared to last year, the Cost per Click to advertise on Google Ads, and the keyword difficulty. This last metric is calculated by Mangools based on the Link Profiles of the URLs ranking on the first result page for that keyword. Another great feature is that you can find keywords suggestions based on another keyword. You can also find keywords based on other domains. This allows you to check what your competitors are ranking for.

Benefits

In our opinion, Mangools is one of the best SEO suites available. Their KWFinder is also one of the better keyword research tools available. As mentioned above, it contains all the metrics a good keyword analysis tool should have. Its calculated keyword difficulty is a great indicator of how hard or easy it is to rank on the first page. Also, the suggestions for keywords are very useful.

The other tools Mangools offers give advanced insights into analyzing specific keywords or competitors and are very useful when doing keyword research. The SERP Analysis tool provides deeper insights into the (backlink) strength of the websites ranking for a keyword. The Site Explorer tool offers even deeper insight into the backlink profile of your competitors. Ultimately, the Backlink Checker shows exactly which backlinks a competitor has, allowing you to build backlinks in a similar manner. Furthermore, once you’ve committed to certain keywords, the Rank Tracking tool allows you to keep track of how you are ranking for these keywords.

Pricing

Mangool’s free plan is quite generous since it is not just a trial, but allows you to use all features for an unlimited time. However, there are restrictions based on the amount of keywords, domains, etc. you are allowed to track or check daily. If you don’t want to spread your keyword research over multiple days, you can choose one of the paid plans. The plans start from $29.90 per month, which will be large enough in most cases. At that price, it is cheaper than most SEO tools on the market.

Conclusion

Mangools is an awesome tool for doing keyword analysis at a very affordable price. The reason that it’s not on top of our list is that, Google Keyword Planner is completely free where the usage of Mangools is limited in the free plan. But if you’re willing to spend a few bucks on a tool for keyword research, we definitely recommend Mangools since it gives you much deeper insight into not only the keyword volumes, but also their competition.

3. Search Atlas

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Search Atlas is available at SearchAtlas.com. However, in order to try the tool you must start a 7 day trial. Therefore, we’ve added a video containing a walkthrough of its most important features above.

Overview

Search Atlas is an SEO software platform, with advanced tools for keyword research, backlink analysis, competitor insights, content assistant, and more. When doing keyword analysis Search Atlas shows you search volume, paid keyword difficulty, and allows you to do a keyword gap analysis, comparing your rankings with those of your competitors. Furthermore, Search Atlas has some unique features, like Search Volume Tracking, allowing you to track keywords. It supports both global and detailed local results, and has various SERP features, like Rich snippets, Image Pack, and People Also Ask integrated into its keyword analysis tool.

Benefits

Search Atlas is more than just a keyword research tool. It allows you not only to do keyword research, but also analyse your competitors thoroughly, optimize your content for scoring, and create a complete plan for your content strategy. There is even an AI assistant to help you write that actually gives decent first draft articles.

Once you’ve committed to a keyword, Search Atlas allows you to view the stats of the websites ranking on the first page. These stats include off-page metrics like the number of backlinks or domain authority. But more importantly, it contains metrics about the content, like the number of words, keyword density, readability, and elements like headings and bold texts. The content tools use these metrics to analyze your content and show you where you can improve your on-page SEO. This feature illustrates the power of Search Atlas as an SEO suite, but there are even more amazing features we haven’t mentioned yet. Be sure to check the video above or start a free trial (see link below).

Pricing

Search Atlas does not offer a free plan. However, they do offer a 7 day trial where you can check out features without the need to buy the product. The paid plans start at $99 per month.

Conclusion

Search Atlas is more than just a keyword research tool. It is a complete SEO suite, that can help you with the planning and writing of your content. With its price of $99 per month it is one of the more expensive tools in our list but, if you have the budget, worth every penny.

4. Ubersuggest

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You can access the keyword analysis tool at Ubersuggest.com.

Overview

Ubersuggest is an SEO tool created by Neil Patel. It offers features for keyword research, rank tracking, backlink analysis, and site auditing. While Ubersuggest is robust, it might lack some advanced features found in other paid tools.

The keyword tool is able to find keyword suggestions and shows well-known metrics like search volume, Cost per Click for paid advertising, Paid Difficulty, and SEO Difficulty. However, there is a lot of discussion about the accuracy of these measures in Ubersuggest.

Benefits

Although there is criticism on the accuracy of the data, the data still gives an strong indication of keyword search volume and competition. The same holds for reports on what your competitors are ranking for. Furthermore, the suggested keywords are a good starting point for keyword expansion and source of inspiration.

Pricing

Ubersuggest allows for limited free searches and offers a 7-day free trial to the full data. After the trial the individual plans start from $29 per month for an individual plan, though the prices may vary depending on your country.

Conclusion

Ubersuggest has all the features you would expect from a keyword research tool. However, there is a lot of criticism on the accuracy of their data. Even with its inaccuracies the data still gives a pretty good indication of search volume and competition. At a price starting from $29 per month it is still a tool worth considering when you’re on a low budget.

5. SEMrush

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You can create an account at SEMrush.com after which you get access to the tools.

Overview

SEMrush is a leading SEO tool that offers a comprehensive suite of features for keyword research, competitor analysis, backlink auditing, and site performance tracking. The keyword metrics include search volume, CPC, competition levels, trend data, and search intent. This last metric shows you whether a keyword is commercial, informative, navigational, or transactional. With the Keyword Magic tool you can generate alternative keywords and keyword phrases and analyze their potential. SEMrush is praised for its data accuracy and extensive features of the tools.

Benefits

If you choose SEMrush as your tool for keyword analysis, you’ll get a robust set of tools that allow you to analyze keywords and competitors based on trustworthy data. Furthermore, SEMrush provides detailed insights into search trends and performance, enabling you to refine your strategies for maximum impact. With features such as keyword difficulty analysis, competitive analysis, and site audits, SEMrush helps you identify opportunities and challenges in your SEO efforts. Additionally, the platform offers comprehensive reports and visualizations that make it easier to track progress and adjust your approach in real-time.

Pricing

SEMrush provides free limited access to some features without expiration. Furthermore, they offer a 7-day free trial to one of their paid programs ranging from $129,95 to $499,95.

Conclusion

SEMrush is a well-proven, robust tool for doing keyword analysis. It is the most expensive tool in our list, but if you have the budget, and if your primary focus is doing keyword research, SEMrush is a great tool to have in your toolset.