Home > All-affiliates.com Blog > Follow the Money: How to Track Your Affiliate Marketing Earnings

Follow the Money: How to Track Your Affiliate Marketing Earnings

Affiliate marketing can be a lucrative source of income for publishers. By promoting products or services and earning a commission for each sale or conversion, you can earn a steady stream of income without the hassle of creating your own products or services. However, in order to maximize your earnings and make informed decisions about your marketing strategy, it’s crucial to track your affiliate marketing earnings.

Tracking your affiliate marketing earnings allows you to analyze your performance, identify patterns and trends, and adjust your strategy accordingly. By monitoring your performance data, you can make data-driven decisions to optimize your marketing efforts and increase your earnings.

In this article, we’ll cover everything you need to know about tracking your affiliate marketing earnings. We’ll discuss different tracking methods, performance metrics, and best practices for analyzing and optimizing your performance data. Whether you’re a seasoned affiliate marketer or just starting out, this guide will provide you with the tools and insights you need to succeed.

Before we dive into the details of tracking your affiliate marketing earnings, let’s start with a brief overview of what affiliate marketing is and how it works. If you’re new to affiliate marketing, you may want to check out our What is affiliate marketing? and How do Affiliate Programs Work? articles to get up to speed.

Different Tracking Methods

When it comes to tracking your affiliate marketing earnings, there are a few different methods you can use. Each method has its own advantages and disadvantages, so it’s important to choose the one that works best for your needs.

Affiliate Network Tracking

Most affiliate networks provide their own tracking tools that allow you to track your earnings and performance metrics. These tools typically include features like real-time reporting, conversion tracking, and detailed performance data.

One of the main advantages of using affiliate network tracking is that it’s easy to set up and use. You don’t need any technical skills or software, and the data is already integrated with the network’s platform. This means you can quickly and easily access your earnings and performance data, and make informed decisions based on that data.

However, affiliate network tracking does have some limitations. For example, you’re limited to the performance data provided by the network, which may not be as detailed or comprehensive as you need. Additionally, if you work with multiple affiliate networks, you’ll need to use multiple tracking tools, which can be time-consuming and cumbersome.

Third-Party Tracking Tools

Another option for tracking your affiliate marketing earnings is to use third-party tracking tools. These tools are designed specifically for affiliate marketing and provide advanced tracking features like multi-channel tracking, split testing, and more.

One of the main advantages of using third-party tracking tools is that you have more control over your data and can access more detailed performance metrics. You can also consolidate your data from multiple affiliate networks into a single dashboard, which can save you time and make it easier to analyze your performance.

However, third-party tracking tools can be more complex to set up and use, and may require technical skills or knowledge. Additionally, they can be more expensive than affiliate network tracking, especially if you need advanced features or a high volume of traffic.

Manual Tracking

If you’re just starting out with affiliate marketing, or if you have a low volume of traffic, you may choose to track your earnings manually. This involves keeping track of your earnings and performance data using a spreadsheet or other manual method.

One advantage of manual tracking is that it’s free and easy to set up. You don’t need any technical skills or software, and you can customize your tracking methods to suit your specific needs.

However, manual tracking can be time-consuming and prone to errors. It also doesn’t provide real-time reporting or advanced performance metrics, which can limit your ability to make informed decisions about your marketing strategy.

Overall, the tracking method you choose will depend on your specific needs and goals. If you’re just starting out with affiliate marketing, affiliate network tracking or manual tracking may be a good option. If you have a high volume of traffic or need advanced tracking features, third-party tracking tools may be the way to go.

Affiliate Marketing Tracking Tools

As an affiliate marketer, it’s important to track your earnings and the performance of your affiliate links. Fortunately, there are several tracking tools available that can help you do just that.

Google Analytics

Google Analytics is a free tracking tool that can provide valuable insights into the performance of your website and your affiliate links. By adding tracking code to your website, you can track metrics such as page views, bounce rate, and conversion rate. You can also set up goals and track how many of your visitors are converting into customers.


Bitly is a link shortening service that also offers tracking capabilities. By creating a shortened link for your affiliate offers, you can track how many clicks your links are getting, where those clicks are coming from, and when they’re happening. Bitly also allows you to customize your links, making them more visually appealing and easier to remember.


ClickMeter is the most comprehensive tracking tool that offers a range of features for affiliate marketers. With ClickMeter, you can track clicks, conversions, and revenue from your affiliate links. You can also monitor your competitors’ campaigns and track your social media activity. ClickMeter offers a range of pricing plans, including a free plan for basic tracking needs.

Best Practices for Tracking Your Affiliate Marketing Earnings

Now that you know about the different tracking tools available to you, it’s important to establish best practices for using them. Here are some tips to help you track your affiliate marketing earnings effectively:

1. Set up conversion tracking

Conversion tracking allows you to track the number of clicks that result in a sale or other desired action. By setting up conversion tracking, you can see which of your affiliate links are generating the most revenue and optimize your campaigns accordingly. Many affiliate networks offer conversion tracking, but you can also use tracking tools like Google Analytics or ClickMeter.

2. Use UTM parameters

UTM parameters are tags that you can add to your affiliate links to track where your traffic is coming from. By using UTM parameters, you can see which channels (such as email or social media) are generating the most clicks and conversions. This information can help you optimize your campaigns and focus on the channels that are driving the most revenue.

3. Monitor your earnings regularly

Make it a habit to check your earnings and performance metrics regularly. This will help you identify trends and patterns in your data, and allow you to make adjustments to your campaigns as needed. Many affiliate networks offer real-time reporting, but you can also use tracking tools like Google Analytics to monitor your traffic and conversions.

4. Test and optimize your campaigns

Tracking your affiliate marketing earnings is only the first step. To truly maximize your profits, you need to test and optimize your campaigns. Try different ad formats, messaging, and targeting options to see what resonates best with your audience. Use the data from your tracking tools to guide your decisions and make data-driven optimizations.


Tracking your affiliate marketing earnings is essential to your success as an affiliate marketer. By using tracking tools like Google Analytics, Bitly, and ClickMeter, and following best practices like setting up conversion tracking and monitoring your earnings regularly, you can gain valuable insights into the performance of your affiliate links and optimize your campaigns for maximum profitability. Keep testing and optimizing your campaigns, and you’ll be on your way to affiliate marketing success in no time!

Check out our list of affiliate programs to find the right affiliate programs for you.